Color Psychology In Logo Design

Color Psychology In Logo Design
Color psychology in logo design is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. … Colour can indeed influence a person; however, it is important to remember that these effects differ between people.There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential.